Zohaib Hassan is the founder & CEO of LeadOrigin, a growth consulting firm focused on digital marketing & data intelligence.
Changes in the digital arena are inevitable. Companies in the managed service provider (MSP) industry need to keep up with the ever-changing landscape, or else clients will look for one with more clever solutions. The best way to future-proof your MSP company is to strengthen your digital marketing strategies.
Digital marketing can help to generate more clients and bring value to the businesses you cater to. It’s important to know what strategies are most effective. Here are five that we have seen bring remarkable results to our MSP clients.
1. Paid Media
You can market your services without having to shell out a budget, but not all the time. By using paid media, you can target your desired audience directly through advanced tools, making it one of the best ways to land a client.
PPC advertising is when you pay to have a search engine display your ad when a user searches for related keywords. Through an auction-based system, PPC works when you bid on keywords that you want your ads to show up for. When a user types in the keyword, it triggers your ad to appear above organic listings. Once a user clicks, you pay for that click.
With paid social media, it is easier to market any content as soon as it goes live on the platform. Social media channels also let you determine and control your message frequency. Low pricing for social media ads allows campaign sustainability even when it runs for a while, unlike other digital advertising strategies that may need more significant funding.
2. Earned And Owned Media
Earned media is also called word-of-mouth marketing. This includes testimonials from customers, influencers and fans who turn into brand advocates for your product or services. On the other hand, owned media is the content you can publish for free. You have full ownership of this content and can edit it whenever you desire.
SEO revolves around making your website and web pages rank higher in search engine results pages organically. It starts with creating valuable content with the right keywords. SEO also requires making your website fast-loading and user-friendly for a better navigation experience.
When creating email campaigns, always keep in mind your audience. Know their behavior and adjust your strategies from the insights you get. Find out if they value simple and plain emails more than those with moving illustrations or interactive features. From here, you can make campaigns that yield better engagement.
When it comes to content, start with a subject line that is short and catchy. Try descriptive lines with a touch of creativity. For the main message, always present them with benefits rather than irrelevant information they may not need in their businesses. Avoid using highly technical terms that you, as an MSP, may only understand. Keep your emails short, easy to digest and brief.
Remember that your clients are busy with their own business and only have a short time to check their emails. Grab this opportunity to capture their attention, or you may lose their interest.
3. Influencer Marketing
Influencers who have built a social media following are vital partners in marketing your business as a service provider. Considered experts in their field, influencers’ reviews and recommendations are critical in generating social proof for your brand. Product mentions and endorsements from influencers push your mileage to their vast following.
4. Data Intelligence
Data intelligence can help you scale your business, gain more sales, protect assets with cybersecurity, perform tasks faster with automation, and operate more smoothly without shelling out enormous amounts of money in the process.
Conversion Rate Optimization
Start by working on your website’s back-end. Create a web design that is simple yet appealing to the eyes. In my experience, simple designs create higher conversions than flashy ones.
Keep your website fast-loading with no downtimes. You may lose customers’ attention if your site keeps crashing even before they reach your landing page. Your website needs to be optimized both for desktop and mobile.
Lastly, content plays a crucial role in conversions. Use headlines that highlight benefits and create clear calls to action that yield a direct response.
5. Creative Design
A great design seals your digital marketing. It can boost engagement and prolong the attention span of your potential customers.
Launching your company and introducing your services is only half the journey to making your business known. Branding bridges the gap between you and your customer by creating a distinctive, consistent identity that sticks in their minds.
Your website is an online mirror of your business. A good web development service improves your online presence and covers web design, content development, network security configuration, and more.
A seamless website plays a critical role in turning visitors into customers. Your website should be simple, responsive, fast-loading and optimized, and should include strategic CTAs and contact details.
Digital Marketing In The MSP Industry
As an MSP, digital marketing can help you gain customers by identifying the right platforms to introduce your services and focusing on how to convert leads into customers.
Still not convinced about what digital marketing can do for your business? Below are some advantages of integrating digital marketing in the MSP industry.
• Everybody is online. Accept it or not, almost everybody is online, and that includes your customers. To reach them, you have to appear on platforms they frequently use.
• Your competitors are online. Just as your customers move online, your competitors have also followed suit. Getting on the playing field and implementing the best digital marketing methods keeps you ahead of your competitors.
• Boosts legitimacy. If you’re putting your business online, digital marketing is a cost-effective way to make the most of your investment.
Digital marketing for MSPs is cost-effective and convenient for both you and your potential customers. Are you ready to take your MSP business to a higher level of competitiveness? Get on with digital marketing now and witness how your business grows!