dixon: Dixon baggage rights to make Google TV and Android TV for different manufacturers

Dixon Applied sciences (India) is pivoting from a prescription manufacturing service to an unique machine producer (ODM) for sensible TVs, having acquired sub-licensing rights for Google TV and Android TV from Google.

The rights, introduced by Dixon on Monday, will allow the agency to each design and manufacture sensible LED TVs for third-party manufacturers.

Sunil Vachani, chairman of Dixon, instructed ET that with the sub-license, the corporate will now be designing televisions on the Google platform. Third-party manufacturers can method Dixon to make TVs for them, with out having to put money into R&D or purchase the required licences, he mentioned.

“We are going to now be designing sensible TVs on the Android-certified platform, supplying to manufacturers as an ODM,” Vachani mentioned. “Proper now, Dixon’s foremost tv enterprise is as an EMS (digital manufacturing service), which is solely a prescriptive manufacturing service.”

This implies Dixon will now be pivoting its TV meeting enterprise to a design-based method.

Dixon joins the likes of Tremendous Plastronics Non-public Ltd (SPPL) – which makes TVs for manufacturers comparable to Kodak, Thomson, Blaupunkt and Wesinghouse – in getting the Google TV and Android TV sub-licence.

Dixon is establishing a design centre in India at considered one of its Noida services and can rent round 200 engineers for the centre in coming months.

“We’re investing Rs 25 crore in instruments, gear and establishing the centre to domestically design sensible TVs,” Vachani mentioned. The primary domestically designed and manufactured sensible TV will roll out in 4-5 months, he mentioned.

“It may additionally open up the export marketplace for us,” he mentioned. “We could possibly be designing, creating and exporting these TVs over a time period.”

The Noida-based manufacturing agency is likely one of the largest assemblers of sensible LED TVs in India with a capability of six million items, and Samsung and Aiwa amongst its clients.

dixon: Dixon baggage rights to make Google TV and Android TV for different manufacturers

Rival SPPL Stepping Up

Nevertheless, there may be looming competitors for the contract producer, as SPPL is stepping up with a brand new meeting line with a capability of 1 million items, which its CEO Avneet Singh Marwah mentioned will likely be inaugurated within the first quarter of 2023.

“We’re investing greater than Rs 300 crore in a brand new meeting line over the following two years, with a capability of 1 million items per shift, and have plans to increase past televisions and into different home equipment as nicely,” Marwah mentioned.

Marwah mentioned SPPL was the primary in India and seventh on the earth to get the sub-licence for Google TV and Android. The corporate is working extra carefully with Google to get the newest applied sciences that may earlier solely be availed by the large TV manufacturers, he mentioned.